.eco

http://news.bbc.co.uk/2/hi/technology/7927812.stm

This is a short article about the creation of a .eco internet domain. Active environmentalist Al Gore is backing the idea. The domain is reportedly going to be created later this year.

I just thought this would be a good article to include because of the impact it will have on the environmentalists portrayal on the internet. It may function a bit like the "j-o" logo by adding validity or at least clarifying the purpose of sites using the domain.